Tuesday, July 13, 2010
Hope For Soaps?
While many people are calling the death of soaps, and putting the blame on teens, some executives think that teens may actually save the genre. Degrassi the uber-popular high school serial is boldly switching formats from weekly to daily, at least for the summer. Lynda Schuyler, executive producer and co-creator of the successful franchise says "The appetite for new Degrassi is seemingly endless. We know that the audience will watch the exact same episode multiple times across a week so we're confident that they will relish the opportunity to watch all new episodes multiple times a week."