There's a huge following for the NPR show "This American Life" spinoff Serial, about true life crimes. Seriously my Facebook feed is filled with all sorts of statuses and memes about this show. It is seriously out of control popular, and it got me to thinking about the origins of soap operas and how most soaps don't really embrace new mediums.
Looking back at the history of Soaps, everyone knows that they began on the radio. When TV was invented, networks got the bright idea to migrate these shows over to that medium. Guiding Light was the first one to make the transition and lasted until 2009. At that time podcasts weren't quite as popular as they have become now, and internet soaps were still a long way from being popular. However things are different now, and as "Serial" has proved, there is a market for serialized storytelling in podcasts. And as this site has proven time and again, there is a market for soap operas altogether.
Since we know that there is an audience for it, all that needs to be done now is to figure out how soap podcasts can be monetized. One idea is product placement but companies would want to see some sort of reliable statistics before they will pay to be in the podcast. There is always the option to charge but that might dissuade some members of the audience to listen. The best way, at least initially is to do a Kickstarter for the project.